Geek Squad - Print
At the time, Geek Squad was still a brand in its infancy. And we had the opportunity to continue to build on the brand that Robert Stephens, Geek Squad’s founder, had created. So in our print campaign, we made real Geek Squad agents the heroes, celebrating their unique skill set and geeky awesomeness.
Geek Squad - Interactive
Geek Squad needed to inform people of its residential wireless networking services. So we sent Geek Squad agents out to invade Darwin, Minnesota and make the town wireless. Darwin lays claim to the largest ball of twine. After ridding Darwin of their internet cables, Geek Squad would have the beginnings of their own big ball.
We captured everything on video and created a microsite to educate people about Geek Squad’s services.