I have Cliff Freeman to thank for this.
I went to the University of Missouri to be a print journalist. Then I saw a Little Caesar’s commercial.
Now, I'm a strategic creative with more than 20 years’ copywriting experience working on everything from television to email for clients in technology, retail, healthcare, credit card acquisition and retention, government, agriculture, and banking.
Below is the breakdown.
Microsoft | Associate Creative Director 2016 — present
Concepted and helped write the Microsoft commercial campaign response to COVID-19 that brought together all commercial product offerings for the first time, including Azure, Dynamics 365, GitHub, Microsoft 365, Power Platform, and Visual Studio
Concepted and wrote various campaigns for Microsoft Teams, Microsoft’s fastest growing app ever
Helped migrate a website visited by over 100M people each month to a broader website, including overseeing a group of writers and writing new pages, to coincide with the launch of Microsoft 365 to the consumer and small business audiences
Concepted and wrote a campaign to urge commercial customers to upgrade to Microsoft 365 ahead of the end of support for Windows 7 and Office 2010 that reached its goal four months ahead of schedule
Was a founding member of, and helped grow, the largest creative studio in Microsoft
Created the new voice and personality for Office
Serve on the Microsoft Editorial Board
Fell Swoop | Senior Copywriter 2015 — 2016 (Due to a reorg, the Windows business I was working on went to an external agency and I went with it.)
Oversaw web and CRM creative for Windows
Concepted, wrote, and copyedited content for Windows.com to support the launch of Windows 10
Windows Brand Lab at Microsoft | Senior Copywriter 2014 — 2015
Concept copy and content for the redesign of windows.com
Write customer engagement e-newsletters
Colle + McVoy | Senior Copywriter 2012 — 2014
Developed all copy for the new Purina Animal Nutrition brand website
Created an augmented reality experience for Purina Veterinary Diets
Concepted various communications for Purina Veterinary Diets, including in-clinic communications, direct mail, email, banner ads, and conference materials
Created the 2012 and 2013 annual reports for the Greater Minneapolis Crisis Nursery
AIMIA, formerly Carlson Marketing Worldwide | Associate Creative Director 2007 — 2012
Created acquisition advertising for the Delta SkyMiles Credit Card, including print, direct mail, email, and in-airport video, leading to the most acquisitions by an AMEX card in one year
Created an online campaign for AARP driving 950,000 engagements, twice the goal
Created the campaign for Ad Fed MN The Show, which featured a first-ever online submission process and live Twitter feed at the event
Best Buy Advertising | Senior Copywriter 1999 —2007
Created national print for Geek Squad, including multiple pages in a 42-page Wired magazine insert
Created an online campaign for Geek Squad’s wireless networking services
Created in-theatre advertising for Best Buy to remind people to turn their mobile phones off
Created national television for Best Buy, including brand and promotional advertising
Created regional print highlighting Best Buy’s sponsorship of the Minnesota Twins and 3M golf tournament
Wrote and produced a variety of radio for Best Buy, including spots promoting car audio, mobile phones, and sponsorships
CMF&Z, a Y&R affiliate | Copywriter 1995 — 1999
Created national brand television and regional radio for Ericsson mobile phones, including a television spot highlighting Ericsson’s sponsorship of Ericsson Stadium (now Bank of America Stadium) in Charlotte, North Carolina
Created regional advertising for Dow AgroSciences, St. Luke’s Hospital, and Farmers State Bank
ADDYs, Webbys,The Show, Effies, Print’s International Business Graphics Review, Internet Advertising Association, Retail Advertising Conference
Bachelor of Journalism from the University of Missouri – Columbia 1994
Major in Advertising, Minor in English