Best Buy - Print

We had space in the game-day program to tell fans about the Best Buy Twins sponsorship. We used the iconic tag shape of the Best Buy logo to do it. The copy reads “Best Buy. Proud sponsor of the Minnesota Twins.”

Best Buy - Radio

Radio is one of the most challenging mediums for me as a writer. Best Buy used radio infrequently to promote specific merchandise categories or sponsorships. Here are a couple of the spots I produced that I’m most proud of.

Best Buy - TV

I was lucky to have many opportunities at Best Buy to do broadcast television. But my favorite spot, the first in this montage, was in-theatre advertising that followed the previews reminding people to turn off their mobile phones.