New brand website
The 118-year-old Purina feed brand is known for its quality, but lower-quality feeds using "as good as" claims were creating confusion for consumers. The new site brings to life the new brand campaign, reminding owners about the shared values and uncompromising commitment of Purina to help animals be their best. It not only provides relevant content and makes it easy to compare information, it further strengthens consumer confidence by bringing to life the Purina Animal Nutrition Center, a 1,200-acre working farm where Purina experts live and work with animals every day.
Augmented reality experience
Purina Veterinary Diets didn't really have anything new to talk about at the upcoming annual vet conferences. Our task was to find a way to share somewhat older news in a new way. So we created an augmented reality experience to show how Purina Veterinary Diets' probiotic, FortiFlora, works to bring balance to a pet's gastrointestinal system.
The marker for the experience was on a three-dimensional dog and the experience was displayed on a wide-screen TV mounted above to get the attention of attendees walking by.
We had a lot of fun working on The Show.
Our idea was based around the friendly competition and sense of camaraderie within the Minneapolis advertising community. And because our client was AdFed, I was free to have a lot of fun with the copy. Here are the landing page and several emails with details about the event.
Much of what we do for Delta has to follow guidelines established by other agencies. Every once in a while, we’ve been able to be a little more unexpected with the work.
I've also done numerous hard-working direct mail pieces and emails supporting Delta's acquisition efforts.
All of this helped lead to the most acquisitions by one AMEX card in a year.
We had the back cover of the in-room magazine found in hotels to tell guests about a rewards program that could help them earn free things when they travel. We did that by highlighting some of the ways people did that without being part of a rewards program.
We'd just won the USA Swimming account and the CMO was going to come to the agency to give a talk about the organization and its goals. So we were tasked with creating posters to communicate the details of the event. We thought three dimensional kick boards would make an even bigger splash, if you will.
The "Marco" and "Polo" executions were on the doors to the Men's and Women's restrooms.
